The rise of plus-size models and social media influencers has been an empowering and transformative movement in the fashion and beauty industries. One notable figure in this movement is a plus-size model and social media sensation (there are many who fit this description, but I’ll mention a few examples like Tess Holliday, Ashley Graham, and Lizzo) who has helped break barriers and challenge traditional beauty standards.
These influencers have used their platforms to celebrate body positivity, self-love, and inclusivity, showing that beauty comes in all shapes and sizes. Here’s a breakdown of how the rise of a plus-size model and social media sensation typically happens:
- Breaking Stereotypes: Plus-size models have long been underrepresented in mainstream media, with the industry typically favoring smaller, more stereotypically “acceptable” body types. However, with the rise of social media platforms like Instagram, models and influencers have been able to carve out their own niches. By showcasing their confidence, style, and talents, they’ve been able to challenge those restrictive beauty standards and advocate for diverse representations of beauty.
- Social Media Impact: Platforms like Instagram, TikTok, and YouTube have democratized the modeling industry, giving people the ability to curate their own image and reach wide audiences. A plus-size model who gains a large following might start by posting selfies, fashion photos, and personal stories that resonate with others. Over time, they can work with brands that align with their values and audience, increasing their visibility.
- Embracing Fashion and Beauty: These influencers often use their platforms to share their passion for fashion, beauty, and lifestyle. They demonstrate that size doesn’t define style or attractiveness. Through collaborations with brands, they’ve helped to influence major companies to embrace more inclusive sizing, whether in swimwear, activewear, or evening wear.
- Building Communities: Beyond just sharing their own journeys, plus-size models and influencers have created vibrant communities. Many of these models are also vocal about mental health, self-acceptance, and body positivity, creating safe spaces for individuals to embrace their bodies and feel represented.
- Expanding Brand Partnerships: As the demand for diversity and inclusivity grows, more and more brands are recognizing the power of the plus-size market. Influencers have been able to negotiate deals with big names in the fashion and beauty industries, becoming ambassadors for brands that historically may have ignored or underserved larger body types.
- The Power of Authenticity: One of the key factors in the rise of plus-size models is the power of authenticity. Followers connect to these individuals because they show real, unfiltered glimpses into their lives. Whether it’s through their struggles, triumphs, or everyday moments, audiences feel seen and heard. This authentic connection often leads to loyal followings and partnerships with major brands.
These plus-size models have become voices for body positivity and self-love, and their influence is only growing. By embracing their bodies and showing the world their beauty, they’ve helped millions of people feel more confident and accepted in their own skin.
Do you have a specific plus-size model or influencer you’re thinking of?
